‘Endless Summer’ movie inspires Hawaii surfing-centered resort project

The Honolulu investors who are redeveloping the iconic Coco Palms Resort on Kauai plan to develop a 400-unit resort in West Oahu centered around a four-acre surfing wave pool that will be themed after the iconic surfing movie ” The Endless Summer,” the Greene Waters Group of Bridge Real Estate told PBN on Sunday.

Principals Chad Waters and Tyler Greene have partnered with Bruce Brown Films and licensed the rights to the 1960s popular surfing movie to launch Surf City Hui LLC, the ownership entity for the concept resort that will be called The Endless Summer Resort.

At the center of the resort will be a wave pool that will be able to create customizable waves utilizing “perfect swell” technology created by American Wave Machines, the development team said.

“Wave pool technology has advanced to a point where we can create consistently better waves than the ocean can offer up,” Waters said in a statement. “At The Endless Summer Resort, we will be able to create a surfing experience that removes the fear for beginners and in some cases, exceeds the real thing for expert surfers.”

Bruce McFarland, founder and president of California-based American Wave Machines, said that the philosophy was to create surf, including the dynamic of the ocean at the beach, not just individual waves.

Surf City Hui, which said that it plans to develop similar concept hotels in other cities around the world based on the success of the Oahu project, is negotiating with a landowner for a site in West Oahu.

In addition to hotel rooms, the resort will include restaurants, a spa, about 50,000 square feet of surf retail and a surfing museum that will developed by The Surfing Heritage & Culture Center.

“We feel that it is only right that the birth place of The Endless Summer Resort to be here in Hawaii where surfing began,” Greene said. “West Oahu has the amount of available land required for a project of this magnitude, and we hope that by situating the resort on West Oahu, we can contribute to the economy by creating more local jobs for West Oahu residents and expand tourism’s reach to the community.”

Surf City Hui will be interviewing potential operators and contractors during the next few months, and anticipate the resort opening by the summer of 2017.

The developer is asking for public input on the project by completing a short survey, which includes an informational video.
Duane Shimogawa covers energy, real estate and economic development for Pacific Business News.

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